International Chess Federation
Wednesday, 07 Jul 2021 23:32
Nornickel becomes FIDE's youth and children global chess development partner

The International Chess Federation (FIDE) and MMC Norilsk Nickel agreed on cooperation for 2021-2023. The company will be FIDE's general partner in the global development of children's and youth chess.

"We gladly welcome one of the world's largest mining and smelter companies among FIDE partners - a reliable partner that has been doing a lot for the development of sports in Russia and all over the world. For us, a long-term partnership with Nornickel is an opportunity to jointly conduct major projects and competitions to support and develop children's and youth chess worldwide. This is an investment in young talented people, which will surely pay significant dividends for the world of chess. I am confident that our cooperation will enable both parties to achieve great results: FIDE - in the development of chess, and Nornickel - in the effective brand promotion on the global stage using sports marketing tools," said FIDE President Arkady Dvorkovich.

As part of the cooperation, Nornickel will be a partner of the annual FIDE Junior World Championships,  FIDE Under-20 Junior Chess Championships  (both open and women), as well as some other major competitions, including the FIDE World Cup 2021, the FIDE Women's World Cup 2021 and the Chess Olympiad 2022.

"Success in both chess and business heavily depends on the right strategy.  Any project can be compared to a chess game in which making the right move is critical. Chess develops strategic thinking, memory, concentration, decision-making skills, imagination and creativity. All these skills are necessary for any sphere, including business. That is why Nornickel will support FIDE's global development of children's and youth chess projects. Special focus will be on children's chess development programs in the company's regions of the highest priority," stressed Larisa Zelkova, Senior Vice President of Nornickel.

The partnership also involves an effective program for the development of chess among children in the regions of the highest priority for the company's business. Based on a comprehensive approach to online training with the involvement of international grandmasters, the program will reach a significant number of talented kids to unlock their potential.

About Nornickel:

Nornickel is a partner of the International Chess Federation (FIDE), International University Sports Federation (FISU), Russian Olympic Committee, Russian Futsal Association, Russian Ice Hockey Federation, Night Hockey League, and Russian Curling Federation. Nornickel also owns a professional basketball team CSKA and a futsal team Norilsk Nickel.